Alejandro Cuellar is the new VP Sales & Brand Development for the Americas

Serafino Consoli is pleased to announce that Alejandro Cuellar has assumed the role of VP Sales & Brand Development for the Americas.

Alejandro brings just about three decades of experience in the luxury jewelry and watch industries. He began his career at Chopard, where he spent nearly two decades across both wholesale and retail. He later served as Senior Sales Director at Messika USA, where he was instrumental in establishing and expanding their U.S. business over six and a half years. Most recently, he represented Robert Procop, successfully introducing the brand to several esteemed retailers nationwide.

Recognized for his commercial leadership, known for his strategic vision, business acumen, and hands-on approach, Alejandro’s professionalism and passion for our industry make him an invaluable addition to our growing company. His focus will be on strengthening our distribution network and guiding our expansion across the Americas.

“Alejandro Cuellar’s arrival,” explained Raffaella Consoli, CEO of Serafino Consoli, “represents the company’s further investment in developing the American market and growing our brand internationally. We wish him a future filled with satisfaction and shared success.”